Privacy Policy

1. Treatment Officer

The person responsible for processing your personal data is:

Sb Marketing
Digital Marketing Agency
Nice, Alpes-Maritimes (06), France
Contact : contact@sbmarketing.fr

2. Data collected

We collect the following data based on your interactions with our site and services:

Through our contact form

• Name and surname
• Adresse e-mail
• Telephone number (optional)
• Company name
• Message and project details

Via navigation (technical data)

• IP address and approximate location data
• Type of browser and operating system
• Pages visited, duration of visit, source of traffic
• Behavioural data (clics, scroll, interactions)

Through our marketing tools

• Advertising campaign data (Meta Ads, Google Ads)
• Anonymized advertising identifiers
• Conversion and attribution data

3. Purposes and legal bases

Management of contact requests

Legal basis: Performance of a contract / pre-contractual measures. We use your contact information to respond to your requests and prepare business proposals.

Improvement of our services

Legal basis: Legitimate interest. Navigation data analysis to optimize the user experience and performance of our site.

Advertising and remarketing

Legal basis: Consentement. We may use your data to offer you personalized ads via Meta and Google, subject to your consent.

Legal obligations

Legal basis: Legal obligation. Retention of certain data to meet our accounting and tax obligations.

4. Shelf life

• Contact information: 3 years from last contact
• Customer data (active contract): Contract term + 5 years
• Navigational data: 13 months maximum (analytical cookies)
• Advertising: 90 days (according to platform policies)
• Accounting data: 10 years (legal obligation)

5. Data sharing

We never sell your personal data. We can share them with:

Technical contractors

• Google (Analytics, Ads, Tag Manager) — United States, standard contractual clauses
• Meta (Facebook Ads, Pixel) — United States, standard contractual clauses
• Hotjar — EU, records of anonymised sessions
• Enzuzo — Canada/EU, cookie consent management

6. Your rights (GDPR)

In accordance with the GDPR and the Information Technology and Freedoms Act, you have the following rights:

To exercise your rights, visit our page Data access or write to: contact@sbmarketing.fr

You also have the right to file a complaint with the CNIL : www.cnil.fr

7. Cookies

Our website uses cookies. For more information and to manage your preferences, see our cookie policy or click on Manage my cookies.

8. Contact us

For any questions about this policy or your personal data:

Sb Marketing
contact@sbmarketing.fr
Nice Alpes-Maritimes, France